Are you having a hard time ranking your website in the search engines? Read this article and find out how larger sites rank more easily than smaller websites. Ever wonder why some websites have such an easy time gaining higher rankings in Google’s search engine? The real answer is that bigger sites do indeed have an advantage over other, smaller sites – but it’s not all about size. It may seem that way for small businesses trying to compete with corporate giants, or even large companies competing against behemoths of their own industry, but as usual, the simple truth is much more complex than appearances suggest. In fact, there are many reasons why big name companies always seem to come up on top when they want to push products or services.

The same is true in competition for search engine rankings.

So what advantages does size give you? What really causes the largest websites to dominate all of their smaller counterparts? The answer lies in many factors, but as a general rule, larger sites are always more visible and receive higher rankings than small sites. Here’s why: Larger sites have bigger resources. A large company will have more money and manpower then a smaller one, which allows it to build better websites faster and with higher quality results.

Why Are Larger Websites Better For Roofing Contractors?

Heavier SEO Rankings

Every search engine uses a complex algorithm to find the most relevant websites for any given search. Websites that are better designed and higher in quality will receive more points, which results in an overall higher ranking on the search engines. Unfortunately, smaller sites simply can’t match larger sites when it comes to design and quality of content.

Show Off All of Your Services:

One of the biggest advantages to having a larger site is that you can offer customers more, and at no extra cost. A small business with five services will have to either limit their marketing efforts to a few areas or highlight only one or two of their offerings. Contractors who have web pages for each of the products and services they provide will rank better locally each time a customer searches for one of those services nearby.

Capture Searches Related To Your Contracting Services:

People searching for your services typically use keywords and phrases when looking for the best company to do the job. If you are a roofing contractor in Los Angeles, someone searching for “gutter repair” will find you much more easily if you have a page about gutters within your website. Many contractors don’t take advantage of this simple fact, which allows larger competitors to capture those valuable clicks from would-be customers by simply including more information on their site.

Now that you know the advantages of having a larger site, here are some things to keep in mind while planning and building your website:

Have Multiple Pages For One Topic:

Including a single page on every topic can result in increased search engine rankings. In fact, each category or service should have its own page with as much information about that topic as possible. This not only increases the amount of detail available about any one item, but it also gives customers an easy way to jump to other related topics whenever they want more information.

Design for Mobile Devices:

This is a relatively new area for many companies who built their websites before people started using mobile devices so frequently. If your customer base uses smart phones or tablets most often when searching for contractors, then it’s time to start building sites that are optimized for those devices first. In addition to a cleaner and more navigable site design, having a mobile-friendly site means increased visibility on the go.

Plan Before You Build:

The great thing about creating a website is that you can do so as slowly or quickly as necessary. However, the longer you spend planning and making sure that your site is properly optimized before building it, the better results you’ll see from search engines. Once everything has been planned out thoroughly, make sure to write down every keyword or phrase that someone in your target market might use. Include this list in every phase of development so that you can concentrate on more important tasks like designing and writing content.

This will give you valuable insight into how people react to your message without leaving anything permanently in place until it is perfect.

If you follow these simple guidelines and build with purpose, you’ll not only increase your visibility as a roofing contractor, but also ensure that you are providing the best possible service to your customers.

Keep these tips in mind while building or updating your website: You can do it all yourself if you have enough time and energy, but getting help from the experts will save time and headaches down the road. It’s better to start small with a plan than to over-promise on content before you know what works for your business. If this is your first site and online presence, don’t spread yourself too thin by taking on too many topics at once. Stick to one topic until you have proof of success before moving onto something new. Good luck!