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Roofer Marketing

Finding the right combination of tools to market your roofing company can be difficult, and is especially dependent on your budget. RoofWebs specializes in marketing roofing contractors in ways that make sense for your individual business.

Website Design for Roofing Contractors:

Customized, targeted and functional. RoofWebs offers custom website designs for roofing contractors that can be tailored to meet your specific needs. All of our online marketing campaigns are built upon the foundation of a custom website design.

Search Engine Optimization (SEO):

If you’re not showing up on Google then you won’t be getting any leads. To make sure your site is found by potential customers, we create an SEO plan for your site to ensure it ranks high for relevant keywords that people type into search engines like Google, Yahoo! or Bing.

Content Marketing:

The term “content marketing” refers to all forms of marketing that use content to help make a sale. This can include blogs, videos, company brochures and even short films. RoofWebs has the ability to create high quality content for you at an affordable price.

Company Brochures:

The best way to make sure a client or potential customer remembers your company is by handing out brochures. We can help you create a professional looking, high quality brochure that promotes your business and services in an efficient manner.

Pay Per Click (PPC):

If you want leads in your inbox then PPC advertising is one of the best ways to get them with minimal effort. With just a few keywords and some money for ads, you’ll get incoming calls.

Local Search:

If you want more people to contact you from Google, then it pays to use local search marketing tactics such as the creation of Google My Business and Bing Places for Business listings.

Social Media Marketing:

Social media is becoming an increasingly important part of many businesses’ marketing plan. From creating a presence on Facebook or Twitter to posting videos on Youtube, there are so many options when it comes to utilizing social media tools as a part of your roofing business’s marketing strategy.

There are many roofing companies that have used social media marketing with incredible success in recent years. Your business can definitely benefit from social media marketing, but how do you know which platform is best for you? The answer lies in your specific goals. Reach out to RoofWebs and let’s discuss a strategy that will help grow your business using social media marketing.

Video Marketing:

From creating short videos on Facebook to producing infomercial -like ads, video can be a powerful tool for getting more leads into your inbox. If you aren’t already utilizing video as part of your marketing plan, then it might be worth considering before other forms of advertising. Not sure where to start with creating an effective video? Let RoofWebs help! We have the skills, experience and equipment necessary to create great looking videos at an affordable price.

Direct Mail Marketing:

It may seem like a simple thing to do, but sending out direct mail pieces can be a great way to get customers that you wouldn’t normally see. From postcards to letter-sized ads for your company, direct mail marketing is one of the least expensive ways for getting the word out about your business. Contact RoofWebs and we’ll discuss what types of strategies would work best for you!

Local SEO Marketing:

If you want more people to contact you from Google, then it pays to use local search marketing tactics such as the creation of a Google My Business page and using tagging on sites like Yelp. Local SEO marketing isn’t usually done by roofing companies because they lack knowledge or expertise in this area. This is one of the reasons why most roofing companies outsource their marketing to a firm such as RoofWebs. We’ll take care of your local SEO needs so that you can focus on running your business instead.

Offline Marketing:

Yes, we know that this entry doesn’t seem to fit in with the others but there are many ways to market your company via offline methods these days. From print ads like newspaper or magazines, to direct mail pieces and other forms of offline advertising, it is important not to overlook this option when thinking about how to market a roofing company. If you feel overwhelmed by all of the options available today then contact RoofWebs for guidance on what would work best for your business.

Overview: Marketing for Roofing Contractors

Build A Great Website

Almost all of your advertising effort will be pointed directly at your website, so it has to be right. It should contain the right information, the right look and feel, and most importantly, it should reduce friction for customers to contact you.

Start Pay Per Click Advertising

Once your website is dialed in, now it is time to start driving traffic to it. Pay-Per-Click Advertising will bring in leads quickly, and this is a good time to test your Cost Per Click, Conversions and Closing Percentages. 


While your PPC Advertising is bringing in leads, budget some of those profits for SEO for long-term gains without the expense of PPC. 

Add New, Fresh Content

Use your built-in blog to publish posts of interest to potential customers. Write a short recap about every project you undertake, add a few photos and save. Other ideas include company news, local involvement with clubs and organizations, etc. 

Track Absolutely Everything

You're going to be spending time and actual money on the items above. This makes it very important that you always know what is working and what isn't. 

Make Adjustments

If you know where your leads are coming from, focus on those areas and back off those that aren't. And don't forget to seek out guidance from the pros. If there is something you don't understand, ask someone who does. 

Still have questions? Contact us today!