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Roofing Contractor Marketing 101
to Help You Kick-Start Your Efforts
How Does Roofing Contractor Marketing Work?
"Ah, the question we get asked the most."
And while most contractors will get a different answer based on their location and the products they offer, the following information should be useful for most. Having a basic knowledge of current trends in contractor marketing will help you understand where you should be advertising and how.
Step 1: How good is your website?
Take a very close look at your current website:
Pay close attention to other sites you are visiting. Check out your competitors websites. Ask yourself are you proud of your website as a reflection of your company, or do you consider it something that is "good enough for now?"
Is your website mobile friendly? Are you sure? Have you tested it? If your website is more than a few years old, there is a pretty good chance that it is not mobile friendly. You need a fully responsive template that automatically adjusts itself depending on the visitor's screen size. This is extremely important as you could be losing more than half of your search ranking if it doesn't work well with mobile phones and tablets. If you are unsure, call us and we will be happy to help you with a mobile version test and send you the results.
Is your site growing? In other words, are you adding more and more content to it? If the answer is no, you should change that immediately so that your search rankings will increase as well.
even if you get it somewhere else.
Step 2: Investigate Pay Per Click Advertising
There are a number of options, but a few you should follow closely.
Pay per click advertising are the ads you will see at the top of organic search results. Each site you see there is paying for the privelege of that placement. This means that the top 3-4 results in most searches are paid for, and you can be placed there as well. This will mean that your website will get more hits as customers in your area are specifically searching for your roofing services. The reason that step number one above is to assess your current website is because no matter how much you pay for a click to get customers there, if it doesn't make a good impression, they may not contact you and you've wasted your money.
You should be looking into Facebook, Instagram, Linkedin, and Google PPC opportunities for your business. We recommend that you begin with facebook and instagram to get started as they are laser focused to target your area, and they are the most cost effective way to enter the PPC marketing arena.
The prices are currently low, and most people in your area are on the platform.
Step 3: Begin Your Ongoing SEO Efforts
This helps your site rank organically and helps increase visits that you are not paying for.
Sure, you could stop at step 2 and probably drive lots of traffic to your site. But ultimately you'll want your site to rank better so that you aren't paying for every single customer who lands there. As your organic reach widens, your site will begin to get new clicks that don't cost anything, so doing PPC alongside SEO will help you from every direction.
We are happy to tell you more about SEO and how to accomplish your goals. Call us today and we'll be happy to speak with you about all of your options.
This will keep fresh content being added to your site regularly, and it's a great way to show off your work.
This is an ongoing, changing project, so more information is coming soon!
Or call us to discuss your situation